MINT KITCHEN RESTAURANT
Client: MINT KITCHEN
Company: Freelance Work
Role: Art Direction + Branding + Interior Design
Mint Kitchen (MK) is a Leesburg-based Vietnamese restaurant, offering a modern take on traditional Vietnamese cuisine, with an innovative bistro-style menu. MK will retain the classic dishes that made the first restaurant (Xuan Saigon) a great success story, and add new offerings to showcase Chef Vi Nguyen skills and expertise. The concept stems from the owners love for Vietnamese cuisine and their passion for contemporary design and architecture. The vision is to offer outstanding yet simple authentic Vietnamese cuisine in an upscale, contemporary unique decor.
The job required to create a new brand strategy based on the core values, audience persona and to develop a new identity to include a look (fonts, colors, patterns, logos) how to manage it, as well as imagery to use as mural or in advertising.
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